Manos al Volante

MARKETING OBJECTIVES:

• Increase public awareness by 60% of the risks of texting while driving with a campaign taking place from December 2014 to February 2015
• Gain 100,000 supporters in order for the Peruvian government to ban texting and driving, with a fine of S/. 150
• Lower youth car accidents by 15% in 6 months, and 40% in 2 years

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manos al volante 2
manos al volante 1

Production and Editing by Michael Escobar.