Nokia

MARKETING OBJECTIVES

• Understand why Nokia is no longer at the top of its game
• Discover what about Nokia appeals to the target market
• Understand market preferences and needs
• Find a connection between the brand and the customers
• Discover if consumers are up to date with Nokia’s products


REBRANDING REASONS

• A need to redefine brand strategy
• Nokia needs a new, more revolutionary idea to lash up sustenance from the media
• With the new “Reborn” concept, we want to convey a message: The brand people loved is “reborn”


nokia logo redesign daniela belevan
nokia new logo redesign daniela belevan
daniela belevan nokia 2
daniela belevan nokia